Tag: marketing strategy
The Rollercoaster of Marketing Spend: Why Consistency Trumps Cuts During Downturns
In the ever-evolving landscape of business, the dance between growth and contraction is a familiar rhythm. As someone deeply entrenched in the world of business strategy, I’ve observed a recurring pattern that raises both eyebrows and questions: companies consistently slash their marketing budgets during downturns, despite clear evidence that marketing drives growth and delivers a…
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The Revival of Traditional Marketing: Why Physical Letters, Cards, and Postcards Are Making a Comeback
In today’s digital age, where email and social media marketing have become ubiquitous, it’s easy to overlook the potential of traditional marketing methods like physical letters, cards, and postcards. However, the tide is turning. As digital marketing channels become increasingly saturated, the effectiveness of email and social media marketing is diminishing. This shift presents a…
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Market Mogul: Building Your Marketing Empire One Client at a Time
Today, I’m thrilled to share with you a concept that has been brewing in my mind for quite some time. If you’re a fan of board games like Monopoly and have a knack for marketing, then you’re in for a treat. I present to you “Market Mogul,” a board game designed to simulate the exhilarating…
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Unlocking the Power of Marketing Analytics: A Guide to Data-Driven Decision-Making
I’ve seen first-hand how the landscape of business decision-making has evolved over the years. In today’s digital age, the importance of data-driven strategies cannot be overstated. Marketing analytics has become an indispensable tool for businesses of all sizes, helping them navigate the complex world of consumer behaviour and market trends. In this post, I’ll dive…
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Provocative Marketing: Success and Backlash
I’ve seen my fair share of bold advertising strategies over the years. But let me tell you, the last decade has brought us some truly unforgettable – and often controversial – marketing campaigns that have set social media ablaze. Today, I want to dive into the world of provocative marketing and explore how some brands…
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It’s not just a website, Facebook, and Google AdWords
Why do so many people think that marketing is just a website, Facebook, and Google AdWords? What is wrong with them? Honestly, it baffles me how narrow-minded some people can be when it comes to understanding the full scope of marketing. It’s as if they believe that throwing a few quid at some online ads…
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