Tag: Marketing
Marketing basketball
Reading Rockets have set a fine example to sports clubs with their recent marketing activity. Via local schools they distributed flyers for a home match that gave the pupils free tickets. Accompanying adults got a £1 discount against the full £7 regular tariff. Basketball is a bit of a minority sport and I expect their budgets…
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Sports marketing
What’s going to happen to sport in 2009? It seems that a lot of businesses will not be renewing their sponsorship of tournaments, teams and individual sports and men and women. I also expect that paying audiences at events will decline in 2009. Therefore there will be major reductions in revenue. Logic says that the…
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Turkish shirts that are fabulously British
So, Jack Wills use the great marketing strap line of ‘fabulously British’. Well, that is on the collar label of the shirt I bought. Further down, on the care label, they explain the shirt is made in Turkey. Is that what makes it fabulously British? Or is it the design? Anyway, and for the record,…
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Terminology land grab
So, can I lay claim to being the creator of the term B2A? I’ve started using this term to describe the marketing of business to (marketing) agencies. There are also the standard extensions to this: B2A2C, B2A2B etc. Also back in 1998 I retaliated on the financial community by developing ‘marketing for non-marketing managers‘ workshops. These…
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Surrey Mums Like MAD Activities
We all know that word of mouth (WOM) is very powerful marketing. Therefore it was very pleasing to see the comment below on Surrey Mums about one of my wife’s businesses. “I’ve recently started taking my little girl to MAD (Music and Dance) academy, and it’s brilliant! “The first group we attended consisted of the…
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The difference between B2B and B2C agency approaches
At a guess 40% of my marketing career has been B2B and 60% B2C. Recently I’ve been casting the net to find new suppliers/partners for a broad range of activities that are absolutely in the B2B area. And I’m thrilled to say that I’ve been meeting some very interesting people. Some of these were on…
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