Tag: Marketing
Are Chef’s Table dinners the best word of mouth (WOM) marketing?
Are Chef’s Table dinners the best word of mouth (WOM) marketing? You pay for the best then go off and tell everyone about it. Restaurant wins at both ends. I raise this subject as a compliment having just had the most wonderful Chef’s Table dinner at L’ortolan, Shinfield, Reading, Berkshire. My daughters Jo, Sam and…
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Say Cheese: unifies experiential and online marketing
I rather like this business – Say Cheese. According to their own blurb they “unify experiential and online marketing”. They are delivering a simple but successful event and brand marketing service. Personal photos rather than useless giveaways sound good to me. Also their own marketing is very good. The full page advertisement in Marketing magazine…
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KFC and the Internet
I was very surprised today to note that the URL kfc.co.uk was not visible, to me, anywhere in the Bracknell KFC. Is this good or bad marketing? Everywhere you go people invite you to visit their website. Often, on getting there, you wonder why they bother. Mind you, aside from the store finder, there is…
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Business Pages hits the streets
Accurate delivery of your listings to business addresses all over London. Well I’m sure that’s the promise from marketing people at Business Pages. Here, at the bottom of the photo, is a copy of one of those delivered directories. It is on the ramp down to an underground car park in London W2 and it’s…
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Definition of great marketing
Seth Godin, on his blog, challenges us all to define great marketing in fewer than four words. His four words are: “Make big promises; overdeliver.” He goes on to say, “If you can define great marketing in fewer words than that, you win.” I really like this definition. In fact, it is so good I’ll…
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