Tag: Marketing
Marketing spin
An inter-department football game was held every year between the Marketing team and the IT department of a company. The day of the game, as hard as the Marketers tried, the IT staff whipped Marketing soundly. In their best tradition, Marketing decided to find the best “spin” they could on the dismal result. They showed…
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VW BlueMotion efficiency
Don’t get me started on car salespeople! I now know where some excess staff went when the estate agency world contracted. But look a bit deeper at the commercial world of the motor industry, and there are some excellent examples of high-quality marketing. One of my favourite recent poster campaigns is the one for VW BlueMotion:…
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Signwriting can be bad advertising
Is signwriting on vans, or other company vehicles, part of the marketing mix? That’s a silly question really: of course it is. And as with all other areas of marketing there are times it can work against you. So when you are trotting up the motorway and the van in front lobs all of the remnants…
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Supporting the UK Economy
Advertising and marketing straplines continue to provide me with amusement. I’ve just driven past a van operated by HS Works. The strapline on the van, and on their website, is “supporting the UK economy”. Well, I don’t know about you, but they may not be my first port of call at the moment. HS Works…
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Christmas comes early for guitarists
Amazing! I’ve just received an email today, 26 January, promoting Guitar Break gift vouchers for the perfect Christmas gift. That’s nearly a full 11 months before next Christmas. Gift Vouchers Guitar Break gift vouchers are now available to buy through the website or over the phone. They are perfect for Christmas or Birthdays and are…
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