Is signwriting on vans, or other company vehicles, part of the marketing mix? That’s a silly question really: of course it is. And as with all other areas of marketing there are times it can work against you.
So when you are trotting up the motorway and the van in front lobs all of the remnants of a MacDonald’s breakfast out the window and it hits your car I would suggest that the signwriting is working against the company.
I guess the solution is to make sure that the behaviour of company members is in line with your company values…even on the road.
And before anyone asks: the photo was taken by my passenger, not me!
As a result of this incident on Wednesday 11 February 2009, at 10.55, I probably won’t be doing business with Iron Mountain or the driver of the Mercedes Sprinter PX06 VMV.
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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