Are Wheelie Bins Advertising Media Space?

Are Wheelie Bins Advertising Media Space?

Just as the world has got used to the visual eyesore of wheelie bins (well most people…see this article in The Independent) and there are people drawing our attention to them again.

I noticed a ‘Choose to Slow Down’ campaign was being delivered on stickers applied to wheelie bins in Yateley, Hampshire. It made me wonder how long it will be before councils and/or residents are selling the media space as an alternative form of ambient media.

A quick Google search showed me that the use of wheelie bins as media is not new or restricted to Yateley.

As a media opportunity it is only for 1/7th of the week though…well in most areas.

Incoming search terms:

  • wheelie bin advertising
  • advertising on wheelie bins

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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