Tag: McDonald’s
When uncertainty is a sure thing
Points and prizes can make for successful product promotion Admit it: at some point you’ve considered buying one of those scratch-off lottery cards at the local corner store. Someone has to win, right? Maybe you have even participated in a risk-based endeavor like last year’s MyCoke promotion. MyCoke offered points under bottle caps for cool…
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Starbucks announces UK contactless payment trial
Starbucks: trialling contactless payment in UK stores Starbucks is to follow rivals such as Costa Coffee and McDonalds by offering contactless payments in its UK stores. The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over…
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Contactless payments to increase retailer revenues
McDonald’s will be introducing contactless payment technology throughout all their restaurants this month. I can see why they would do this; as customer adoption increases the average till time will decrease and there will be less cash to deal with. The interesting thing is that McDonald’s expect this to increase revenue: Mark Fabes, UK IT…
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It’s the contrasts I find interesting: ASDA and McDonald’s
It’s the contrasts I find interesting. In a couple of hours, opinions of a business and its brand image can change so quickly. For the worse: a McDonald’s cashier swearing in front of my children. Unacceptable and I paid for the privilege of that. For the better: ASDA, who aren’t high on my list, had…
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