Tag: McDonald’s
Brand Value on the Balance Sheet
Don’t let people tell you that brand value is not important. Brand value can be an intangible asset on a company’s balance sheet, reflecting the monetary value associated with its brand name, reputation, and other brand-related factors. Here are a few examples of how brand value sits on the balance sheet for major companies: Coca-Cola…
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Big Mac Index
The British pound is 12.9% undervalued against the US dollar. A Big Mac costs £3.79 in Britain and US$5.36 in the United States. The implied exchange rate is 0.71. The difference between this and the actual exchange rate, 0.81, suggests the British pound is 12.9% undervalued. I was reminded of the Big Mac Index during a call with some of my colleagues, and this information is from The Economist’s Big Mac Index and the latest data is January…
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McPrepaid: Luncheon Vouchers grind beefburgers to a halt
Which retailer has done one of the best jobs of supporting and promoting contactless payments in the UK? I would say McDonald’s. All their restaurants proudly display payments terminals that accept contactless payments and they have made a considerable investment. The standard reasons a retailer/ restauranteur would want to accept contactless payments would include the speed of…
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PayPal, McDonald’s talk mobile payment
McDonald’s, the world’s biggest hamburger chain, is testing a mobile payment service featuring PayPal at 30 of its restaurants in France. Earlier this year, McDonald’s ran demonstrations of a broader PayPal mobile payment service at its franchisee conference in Orlando, Fla. via PayPal, McDonald’s talk mobile payment | The Columbus Dispatch.
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Ah, the power of Twitter
Boris Johnson’s endorsement of McDonald’s Olympic credentials has proved to be a kiss of death, cementing the fast food giant at the bottom of a brand reputation tracker monitoring Twitter sentiment toward the 25 official sponsors of the London Games. via Olympic brand McDonald’s suffers Twitter humiliation | Media | guardian.co.uk.
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This year the contactless ‘wave and pay’ revolution finally begins
Greggs the bakers is going contactless/wave and pay at its 1,500 shops. The Co-op’s supermarket chain is introducing the system at all stores within the M25, while Wilkinson, Subway and Superdrug are introducing new tills. They join early-adopter firms such as Boots, Eat and Pret A Manger, and the company that is driving its takeup…
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