Tag: menus

  • Menu Design

    The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Why then do so many restaurants get it wrong? Of course, many menus are a work of art; well-designed, understandable and helpful. The great ones…

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  • Restaurant Menus

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    The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Source: A.H. Kelson, “The Ten Commandments for Menu Success,” Restaurant Hospitality, Vol. 78, No. 7 (1994), p. 103.