The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.”
Source: A.H. Kelson, “The Ten Commandments for Menu Success,” Restaurant Hospitality, Vol. 78, No. 7 (1994), p. 103.
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
Related posts:
- Menu Design The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement…
- The Art of Menu Manipulation: How Restaurants Influence Your Dining Choices I wrote a post about menu design last year. This focussed mostly on the guest’s needs. Following that, I received…
- The Earliest Known Sales Promotion in the UK The earliest known sales promotion in the UK can be traced back to 1477, when William Caxton created what is…
- The Art of Invisible Marketing: How Exclusive Businesses Grow Without Looking Like They’re Selling There’s a fascinating paradox at the heart of luxury business that I’ve observed throughout my career working with high-end brands…
Leave a Reply