Tag: restaurant
Menu Design
The act of handing a menu to a restaurant guest has been described as, “The ability to place an advertisement in every customer’s hand before they part with their money.” Why then do so many restaurants get it wrong? Of course, many menus are a work of art; well-designed, understandable and helpful. The great ones…
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Are Chef’s Table dinners the best word of mouth (WOM) marketing?
Are Chef’s Table dinners the best word of mouth (WOM) marketing? You pay for the best then go off and tell everyone about it. Restaurant wins at both ends. I raise this subject as a compliment having just had the most wonderful Chef’s Table dinner at L’ortolan, Shinfield, Reading, Berkshire. My daughters Jo, Sam and…
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