Tag: mobile channels
The secrets of ‘showrooming’: price is not the only reason people shop online
While you fight your way around the town centre shops this Christmas, van drivers and couriers are beating a trail to our front door delivering the spoils of an earnest online shopping campaign executed by my wife. I had thought that my wife’s online shopping was primarily an economic choice but research at Kellogg has…
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Marketers too fixated on apps
Marketers are failing to invest in targeted mobile channels, such as search, by being too fixated on smartphone apps, according to a study by Forrester Research. The report, which surveyed over 260 marketing professionals across Europe, found that 32% of UK marketers had launched a branded mobile app in the last year while only 26%…
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