Kevin Harrington

Tag: newsletters

  • Rubbish Newsletters

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    Here’s another newsletter, this time from Reading Borough Council, that made laugh. They don’t usually.  This one included a bit about the changing of bin collection dates. Not only did it now tell the residents of Reading what the new dates where, it was a teaser for what was to come. What a waste of…

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    Kevin Harrington
    Reading Borough Council newsletter

  • Newsletters and Unintended Interpretations

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    I usually manage to unsubscribe from at least one irrelevant newsletter a day. I recommend you try it; this is almost as satisfying as putting nonsense letters through the shredder. Of course, some newsletters contain useful information.  The newsletter above, from South Western Railway, failed to land in either category. But it did make me…

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    Kevin Harrington
    South Western Railway newsletter

  • Give up!

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    If your newsletter is just about your new website it’s probably time to give up. It was definitely time for me to unsubscribe from their mailing list.

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    Kevin Harrington

  • Moonpig and Mother’s Day

    On a quick, random, un-scientific survey I’ve discovered that over two-thirds of my acquaintances have unsubscribed from Moonpig newsletters. Why? Too many reminders to send Mother’s Day cards. Why are they sending so many reminders? To be helpful? Trying to bump their revenue? Well we can only guess, but surely their mailing list is a…

    Written by

    Kevin Harrington