Tag: personalisation
Hyper-Personalisation for Small B2B Teams: A Practical Guide
Learn how small B2B teams can deliver hyper-personalisation without expensive MarTech. Practical strategies using tools you already have. No huge budget needed.
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Account Based Marketing for UK SMEs: Winning Big Deals
Account based marketing for UK SMEs: Actionable, easy-to-use ABM strategies, benefits, and advanced tips to attract, retain, and grow high-value B2B customers.
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Email Marketing Critique: When Generic Messaging Falls Flat
Analysis of Sonos’s failed back-to-school email campaign reveals critical personalization mistakes costing brands customer engagement and loyalty.
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The Most Nonsensical Thing About B2B Marketing Today
As a seasoned marketer who’s been in the trenches for years, I’ve seen my fair share of trends come and go. But there’s one aspect of B2B marketing that continues to baffle me, and I’m sure many of you can relate. Today, I want to talk about what I consider to be the most nonsensical…
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The AI Loyalty Conundrum: Navigating Consumer Trust in the Age of DeepSeek, ChatGPT, Claude, and Perplexity
I am fascinated by the rapid advancements in artificial intelligence. The emergence of AI chatbots and assistants like DeepSeek, ChatGPT, Claude, and Perplexity has revolutionised how we interact with technology. However, with this innovation comes a new set of challenges, particularly regarding consumer loyalty. In this article, I’ll explore the complex landscape of AI and…
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Navigating the Perfect Storm: 5 Critical Challenges Facing B2B Marketers in 2025
Today’s biggest burning issue in B2B marketing in the UK is adapting to new B2B buying behaviours while facing budget constraints and increasing pressure to deliver results. This challenge is multifaceted and encompasses several key aspects: Changing B2B Buyer Behaviour B2B buyers are increasingly self-serving, often completing a significant portion of their research before engaging…
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