Kevin Harrington

Tag: social commerce

  • The Rise of Social Commerce: Transforming the Shopping Experience

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    In today’s fast-paced digital world, social commerce is redefining how we shop and interact with brands. As social media platforms evolve into comprehensive e-commerce ecosystems, businesses have a golden opportunity to leverage these changes to boost sales and enhance customer engagement. Let’s explore how platforms like Instagram, Facebook, and TikTok are integrating shopping features, the…

    Written by

    Kevin Harrington
    The Rise of Social Commerce

  • The Hottest Topics in Marketing

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    Some of the hottest trending topics in marketing currently are: AI Marketing Artificial intelligence enables automated ad targeting, content creation, predictive analytics, personalisation and other data-driven marketing initiatives. Influencer Marketing Leveraging social media influencers to promote products and build brand awareness, especially among millennial and Gen Z demographics. Video Marketing Video ads, live-streaming, and short…

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    Kevin Harrington
    The-Hottest-Topics-in-Marketing

  • UK consumers unconvinced by Facebook commerce

    Almost half of UK consumers are not interested in buying products via social commerce, such as Facebook stores, according to a study. The study, conducted by Havas Media Social and Lightspeed Research, suggests that despite the retail industry hailing social commerce as the “next big thing”, 89% of people have not bought a single product…

    Written by

    Kevin Harrington