Tag: social media marketing
B2B vs Rapper Marketing: What They Can Learn From Each Other
Explore how UK B2B professional services companies and young rappers use different marketing strategies and what valuable lessons they can learn from each other
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Marketing in 2000: Hits, Misses, and Ahead of Their Time
Looking back to the year 2000, it’s fascinating to see how the marketing landscape has evolved. Some strategies and trends from that era proved to be wildly misguided, while others laid the groundwork for significant advancements. Still, some concepts were ahead of their time and only found their place in the marketing world years later.…
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Provocative Marketing: Success and Backlash
I’ve seen my fair share of bold advertising strategies over the years. But let me tell you, the last decade has brought us some truly unforgettable – and often controversial – marketing campaigns that have set social media ablaze. Today, I want to dive into the world of provocative marketing and explore how some brands…
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ZMOT = Zero Moment of Truth
Last night my wife was researching information about children and broken fingers. As I had attended a round table with DigitalMR earlier that day and had taken their reading recommendation, I recognised this as a Zero Moment of Truth (ZMOT). Like many things in marketing, ZMOT in itself is not the most amazing concept. But…
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