Tag: social media marketing
Just Because You Can Doesn’t Mean You Should in Marketing
Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn’t have, from data collection to AI campaigns.
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Outsourcing Your Marketing: A Game-Changer for SMEs
If you’re running in professional services, manufacturing, or a hospitality, this guide will help you understand how to outsource marketing strategically.
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Word of Mouth Marketing: Ancient Roots, Modern Reach
Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it is one of the oldest marketing and communication approaches. Town criers and wandering minstrels would share news and stories in medieval times, from around the 11th to 15th centuries[1][2]. Word of Mouth is not a…
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Essential Systems and Platforms for SMEs: A Comprehensive Guide
I’ve seen firsthand the transformative power of implementing the right systems and platforms. In this post, I’ll share my insights on the essential tools SMEs with 10 to 249 staff need to manage their business effectively, control financials, and boost productivity. We’ll explore recommended Customer Relationship Management (CRM) systems, collaboration tools, and file-sharing platforms that…
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The Power of Storytelling: Igniting Audience Engagement and Sharing Behaviour
As a marketer, I’ve seen firsthand how a well-crafted narrative can captivate an audience and inspire them to take action. In this post, we’ll explore the science behind storytelling, its effects on our brains, and how you can harness its power to boost your marketing efforts. The Science of Storytelling Let’s start by looking at…
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Understanding Social Currency and Its Role in Driving Virality
In today’s digital age, social currency has become pivotal in understanding how information spreads and why certain content goes viral. As someone deeply interested in the dynamics of social interactions and marketing, I’ve delved into the nuances of social currency and its impact on virality. Let’s explore this fascinating concept together. What is Social Currency?…
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