Kevin Harrington

Tag: Social media

  • Barclaycard Meets Social Networking

    I guess it is an age thing, but I was surprised to see a Barclaycard running on the MasterCard network. In my day Barclaycard seemed to become Visa and Access became MasterCard (I do know that it wasn’t quite like that!). Anyway, park my misconceptions and this is actually an interesting story: Barclaycard US have launched Barclaycard Ring,…

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    Kevin Harrington
    Barclaycard Ring MasterCard

  • Should we all be talking about the riots on the streets of London

    Now here is an interesting debate in the offing: Rosie Baker, writing at Marketing Week, is talking about Coco Cola, Old El Paso and Peacocks marketing and use of Twitter during the riots in London. There are many more serious issues at hand concerning the rioting that has taken over London and other cities in the UK…

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    Kevin Harrington

  • This is what really killed MySpace

    One of the most basic but often overlooked possibilities of what really killed MySpace is News Corp. itself. Rupert Murdoch is accustomed to being king of the hill, but his company didn’t know the first thing about running a social-media website. Catering to the television audience and getting users to stay on your website are…

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    Kevin Harrington

  • Does social media cut it for B2B sales & marketing?

    The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a vested tech/social media interest. Andy Maslen on his blog reports that his successes are primarily…

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    Kevin Harrington

  • Charity marketing using social media

    Charities often lead the way with marketing innovation. They cannot just hit the ‘spend’ button like some businesses appear to. This has led to charity fund raising leading the way with huge public engagement successes like Race For Life (> £38m raised) and Walk The Walk (> £8m). Social media ticks the boxes for charities as well. This is low…

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    Kevin Harrington

  • Bing, It Bounced

    ,

    I was rather enthused about Microsoft’s new search engine, Bing. I Tweeted about this a few days ago saying, “Giving Bing www.bing.com a go. It’s good and localisation seems to work well. I also like the ‘format to phone’ feature; ace on Blackberry.” Today I was further impressed by the following email that I received: Hi…

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    Kevin Harrington
    bing it bounced