Tag: trust equation
Less noise. More trust. Better business.
That’s the thread running through my blog in 2026: how businesses can stand out, communicate with conviction and turn their expertise into something customers genuinely value. From sharper positioning to the future of AI-powered professional services, I’ve been exploring what makes a business worth noticing, trusting and choosing. Here’s a flavour of the themes –…
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The trust equation: building trust with people and brands
Use the trust equation to build trust with people and brands by balancing competence, reliability, intimacy and visible self-interest in everyday work.
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