Tag: viral marketing
Marketing Buzzwords Through the Decades: From Yuppies to AI
Standing in the queue at my local Waitrose the other day, I overheard two marketing types discussing their “digital transformation journey” whilst optimising their “synergies” to create “disruptive innovation”. I had to smile. Here we were in 2025, and the corporate world was still churning out buzzwords like a factory in full swing. It made…
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Word of Mouth Marketing: Ancient Roots, Modern Reach
Word of mouth is frequently hailed as if it were some sort of newly created marketing concept. In reality, it is one of the oldest marketing and communication approaches. Town criers and wandering minstrels would share news and stories in medieval times, from around the 11th to 15th centuries[1][2]. Word of Mouth is not a…
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The Power of Storytelling: Igniting Audience Engagement and Sharing Behaviour
As a marketer, I’ve seen firsthand how a well-crafted narrative can captivate an audience and inspire them to take action. In this post, we’ll explore the science behind storytelling, its effects on our brains, and how you can harness its power to boost your marketing efforts. The Science of Storytelling Let’s start by looking at…
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