Children keep right, please

Imaginarium, Barcelona
Imaginarium Madrid

You get odd looks taking photos of children’s toy shops but that didn’t stop me.

The shop is Imaginarium at Madrid airport. I really liked the visual effect of the doors; one for adults, one for children.

The thing is that most children seemed to go through the left door, the adult one, even when parents pushed them towards the small entrance.

My guess is that the width is the inviting factor. Also the merchandising and store layout suggest the larger door is the correct one.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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