The new modesty: ditch the bag

Primark carrier bags
Primark carrier bags

I suggested a while ago that the number of visible carrier bags was an indicator of retail sales. Well, perhaps there are exceptions to this rule. 

So here we are, possibly emerging from the recession, and shoppers are getting out and about. Shock, horror, some people are using budget retail bags to conceal their premium priced purchases. Read the full article at FT.com, but here is a quote from Marc Cohen, a director at Ledbury Research, which compiles data on behalf of luxury companies: 

“There is some guilt or shame out there, and people don’t want to be seen being bolder or overly ostentatious when other people are having a rough time.”

So the new rule: don’t believe the surface level of what you see; dig deeper.

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