But you can see I’m male

Boots ladies facial voucher
Boots ladies facial voucher

I’m all for a relevant and well targeted voucher. So imagine my delight when I bought some toothpaste and shampoo in Boots and was given a “Free £5 ladies facial skincare voucher”.

Stood in front of the cashier, inches from the till, can you not see I’m a bloke? I may well need L’Oreal Revitalift, Time Delay, Dr Nick Lowe and all those other fine products but this really is not the way to market them to me.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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