Kevin Harrington

But you can see I’m male

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Kevin Harrington

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Boots ladies facial voucher
Boots ladies facial voucher

I’m all for a relevant and well targeted voucher. So imagine my delight when I bought some toothpaste and shampoo in Boots and was given a “Free £5 ladies facial skincare voucher”.

Stood in front of the cashier, inches from the till, can you not see I’m a bloke? I may well need L’Oreal Revitalift, Time Delay, Dr Nick Lowe and all those other fine products but this really is not the way to market them to me.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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