Mobile will transform commerce

If the following extract intrigues you in the slightest read the rest of the article now.

Disruptive technologies often serve as a wedge used by attackers to work their way into markets, and not incidentally to edge incumbents out of the action. One of the most striking examples in the mobile industry been the recent dethroning of Nokia as the world’s most popular mobile platform. Nokia, which rose to the top of the market by creating sleek phones with great reception and long battery life, blinked for a moment and found that the game had suddenly changed. The playing field had shifted from practical functionality to phones with apps that can do fun things, like help you find cool places to go, shop, and share stuff with your friends. Now, Nokia must leap from a burning platform (in the words of its new CEO Stephen Elop) into icy waters if it wants to thrive again.

via 5 Ways Mobile Will Transform Commerce.

I think the interest part of David Sims thoughts are around the new players and market disruption that we can expect as mobile payments and NFC technology progress.

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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