Father’s Day targeting

Fathers day email from FringI’ve just been clearing out old emails and I tripped over this fine piece of work from Fring. They were offering an incredible service: “SEE your Dad this Father’s Day with Fring.” Well that would be fairly nifty as my Dad died twenty years ago.

It does beg the question about how to target such specific propositions as Father’s Day, Mother’s Day etc.

I sense that most people forgive this kind of inappropriate messaging, I know I did. Actually it made me chuckle. But I guess some would take a fairly dim view.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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