Colgate Makes Me Smile

Remember the old Colgate TV adverts? This one is all about the ‘ring of confidence’. If you don’t recall it here it is on YouTube.

Back in those days, Colgate was Colgate and your choices were large or small.

I popped into Asda earlier this week. I know, my mistake as it really isn’t my favourite supermarket. Look at this little lot? I counted over thirty different Colgate choices (there were even more to the left and right).

Quite frankly ridiculous; why do we need so many choices? It suggests that none of the Colgate products does a complete job.

And Asda, why are you ranging so many variations?

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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