Kevin Harrington

Targeted ads that annoy

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Kevin Harrington

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I really do understand the benefits of personalising ad delivery to an individual. There are  though times that targeted ads just serve to annoy. And this one is a good example.

Screen Shot 2014-02-13 at 09.55.18

The ad is for BT Infinity. I cannot get it at my house. In fact there’s even a wait for a standard ADSL service. And then BT put back the date for no obvious reason.

So, yes BT…I would like WiFi. You spotted that from my previous Google searches and site visits. I have ordered it from you and now you advertise a service I cannot have, but would like i.e. BT Infinity.

I know there is no easy way around this at the moment but it does show how targeting can have an adverse effect.

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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