When email marketing fails
Well, that was the email I just received. Let’s deconstruct it:
- The sun is shining bright – No, it’s cloudy and about to rain
- Your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office?” – No, my thoughts are nowhere near there
- Office with no air conditioning – Wrong, the air conditioning here is marvellous thank you.
I guess the author of this was gazing out the window of his/her stuffy office, with no air conditioning, looking at the sun and wanting to be elsewhere.
The lesson here is write for the recipient and not for yourself.