Tag: email
Cold Outreach
The first line of a deleted sales email: I know I’m catching you totally out of the blue here, so apologies for the cold outreach. I wanted to take a second to explain why I’m reaching out. It really didn’t grab me. Was it the talk of cold and blue or was it just the business bollocks?
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When email marketing fails
The sun is shining bright – your thoughts must surely be on “what can I be doing that is work but does not involve me being in this office with no air conditioning?” Well, that was the email I just received. Let’s deconstruct it: The sun is shining brightNo, it’s cloudy and about to rain.…
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PayPal Credit
I’ve just received an email from those fine people at PayPal. Apparently PayPal Credit, a new payment option, is now available. PayPal Credit is a new service that enables you to make the most of your PayPal account. It works like a virtual credit card and offers an instant decision and a paperless application process.…
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It seemed like a good idea
Get the Spring cleaning done early. That seemed like a good idea when I decided to reduce the number of email addresses and accounts I have. This resulted in shed loads of emails moving about; over 43,000! Perhaps the Spring cleaning wasn’t early after all.
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CloudFlare Upsell
This made me chuckle; an email from CloudFlare titled, “Keep your site safe and prevent data theft with SSL,” arrived today. The email looks rather like they want to help inform me and educate me via a webinar from their solution engineer, Peter Griffin. Really they want to ‘upsell’ to me. Keeping communication between your…
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Bad Grammar is Good in Emails
Yes, it’s true, in some of the best ‘commercial’ scam emails bad grammar and spelling is in fact a good thing. Did you know that this is the first customer filtering process for some email scammers? The process is that we wouldn’t fall for it because of the bad use of English but the sought…
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