Kevin Harrington

Cold Outreach

Cold Outreach

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Kevin Harrington

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The first line of a deleted sales email:

I know I’m catching you totally out of the blue here, so apologies for the cold outreach. I wanted to take a second to explain why I’m reaching out.

It really didn’t grab me. Was it the talk of cold and blue or was it just the business bollocks?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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Marketing B2B Marketing Maximising Business Value Product Marketing
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