The Marketing Elements Table

The Marketing Elements Table is a way to visualise and organise the various elements of marketing. Similar to the chemistry periodic table, it arranges marketing disciplines, strategies, and tools in a structured format. This visual representation helps marketers understand the relationships between different aspects of marketing and how they work together to create effective campaigns. It is also a useful tool to start the analysis of a businesses marketing function. Full Table further down>.

Structure of the Marketing Elements Table

The Marketing Elements Table is organised into columns representing different marketing disciplines, with each element representing a specific concept, tool, or strategy within that discipline. Here’s a breakdown of the table’s structure:

Columns (Disciplines)

Evaluation and Design (ED)
Skills and Talents (ST)
People and Organisation (PO)
Procedures and Empowerment (PE)
Platforms and Technology (PT)

Elements

Within each column, individual elements represent specific concepts, tools, or strategies related to that discipline.

Explanation of Disciplines

Evaluation and Design

This column focuses on the foundational aspects of marketing strategy. Key elements include:

Alignment with digital transformation
Maturity assessment
Capabilities diagnostics
Vision definition
Learning experience design

These elements are crucial for designing effective marketing programs that address identified needs and have clear goals.

Skills and Talents

This discipline encompasses the range of skills and knowledge required at both individual and organisational levels. Core pillars include:

Marketing strategy
Data analysis
Content marketing
Digital marketing
Brand management

These elements represent the essential skills and competencies that modern marketers need to master.

People and Organisation

This column addresses the human aspect of marketing, including:

Reskilling and upskilling
Recruitment strategies
Partnership approaches
Role mapping
Organizational structure

These elements focus on building and organising the right team to execute marketing strategies effectively.

Procedures and Empowerment

This discipline covers the operational aspects of marketing, including:

Marketing effectiveness
Ways of working
Marketing frameworks
Governance
Workflow optimization
Agile marketing practices

These elements are crucial for setting up and maintaining an efficient marketing operation.

Platforms and Technology

The final column represents the technological aspects of marketing, including:

Martech (Marketing Technology)
Edtech (Educational Technology)
Analytics tools
Content management systems
Customer relationship management (CRM) systems

These elements highlight the importance of leveraging technology to enhance marketing efforts.

Using the Marketing Elements Table

The Marketing Elements Table serves as a comprehensive guide and checklist for running effective marketing programs. It can be used to:

Identify gaps in current marketing strategies
Plan comprehensive marketing campaigns
Assess team skills and identify areas for improvement
Guide the selection of appropriate tools and technologies
Ensure all aspects of marketing are considered in strategic planning

By visualising marketing in this format, professionals can better understand the interconnectedness of various marketing elements and create more holistic, effective strategies.

This innovative approach to organising marketing concepts provides a clear, structured view of the complex world of marketing, helping professionals navigate the ever-evolving landscape of digital and traditional marketing techniques.

Below is a structured Marketing Elements Table for marketing, organised by discipline (columns) with each element assigned a two-letter identity and an atomic number. Each row within a column lists key elements from foundational to advanced, mirroring the structure and intent of a chemical periodic table. #elements-table-image

Key to Two-Letter Identities

ED: Evaluation & Design
Al: Alignment with Digital Transformation
Ma: Maturity Assessment
Cd: Capabilities Diagnostics
Vd: Vision Definition
Ld: Learning Experience Design
ST: Skills & Talents
Ms: Marketing Strategy
Da: Data Analysis
Cm: Content Marketing
Dm: Digital Marketing
Bm: Brand Management
PO: People & Organisation
Ru: Reskilling/Upskilling
Rs: Recruitment Strategies
Pa: Partnership Approaches
Rm: Role Mapping
Os: Organizational Structure
PE: Procedures & Empowerment
Me: Marketing Effectiveness
Ww: Ways of Working
Mf: Marketing Frameworks
Gv: Governance
Wo: Workflow Optimization
Am: Agile Marketing Practices
PT: Platforms & Technology
Mt: Martech
Et: Edtech
At: Analytics Tools
Cm: Content Management Systems
Cr: CRM Systems

Notes

The table can be expanded as needed to include additional elements or subcategories.
This structure helps marketers visualise how different disciplines and tools interconnect, serving as both a checklist and a strategic planning aid.

Kevin Harrington

I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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