Category: marketing

  • Great service and net promoter score

    Good service leaves a positive and lasting impression. Unfortunately we all too often end up telling friends and colleagues of the poor service we have received. My shopping experiences this Christmas have been really quite good: service levels have been good; stock availability better than expected; till queues well managed. My star retail sales person…

  • Digestive biscuits

    Here we are in the middle of the hospitality season. I thought this plate of digestive biscuits in a meeting room in London was especially appetising. What’s been a memorable culinary experience for you this Christmas?

  • Directory Enquiries: The Good and The Bad

    When you can’t get in your car you need help. Well I did anyway. And the number for Saab Assistance was locked in the car. Directory enquiries seemed to be the answer. Whoops, well it would have been if I hadn’t decided to use the directory enquiries service 118 118. Congratulations to them on their…

    directory enquiries
  • What is an Entrepreneur?

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    What is an entrepreneur? A fine question indeed. I tripped over a good definition at Entrepreneur of the Industry: “Being ‘entrepreneurial’ is not just about generating more growth and profit, a business start-up or a new idea. It is about individual vision and leadership in any business situation that results in a successful outcome. This might…

    entrepreneur planning
  • Aston Martin is cooler than iPod and YouTube

    I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5-year-old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not show him this list just now as it won’t make things any easier! Well done though to Aston Martin – topping the table against…

    Aston Martin DB9 2007
  • Four day weeks

    I was chatting with a friend who runs VidaVia in Spain. He was reminding me of a few time management ideas. He pointed me towards an interesting article about working a four day week. Have a read of this: http://www.alistapart.com/articles/fourdayweek What do you think? I also have a theory that says: most office based people only…