Kevin Harrington

Aston Martin is cooler than iPod and YouTube

Aston Martin DB9 2007

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Kevin Harrington

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I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5-year-old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not show him this list just now as it won’t make things any easier!

Well done though to Aston Martin – topping the table against high tech and new brands.

The top 10 cool brands are:

  1. Aston Martin
  2. iPod
  3. YouTube
  4. Bang & Olufsen
  5. Google
  6. Sony PlayStation
  7. Apple
  8. Agent Provocateur
  9. Nintendo
  10. Virgin Atlantic

Source: Superbrands in 2007.

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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