Aston Martin is cooler than iPod and YouTube

Aston Martin DB9 2007

I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5-year-old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not show him this list just now as it won’t make things any easier!

Well done though to Aston Martin – topping the table against high tech and new brands.

The top 10 cool brands are:

  1. Aston Martin
  2. iPod
  3. YouTube
  4. Bang & Olufsen
  5. Google
  6. Sony PlayStation
  7. Apple
  8. Agent Provocateur
  9. Nintendo
  10. Virgin Atlantic

Source: Superbrands in 2007.

author avatar
Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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