I spent a chunk of the weekend trying to explain what ‘cool’ means to Charlie, my 5-year-old son. Then today I tripped across the Superbrands Coolbrands 2007/2008. I think I’ll not show him this list just now as it won’t make things any easier!
Well done though to Aston Martin – topping the table against high tech and new brands.
The top 10 cool brands are:
- Aston Martin
- iPod
- YouTube
- Bang & Olufsen
- Sony PlayStation
- Apple
- Agent Provocateur
- Nintendo
- Virgin Atlantic
Source: Superbrands in 2007.

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