Category: marketing
Pricing survey nonsense
I was waiting in a line to pay for some petrol at my local BP garage. The delay was caused by the usual number of people buying sausage rolls, milk, cat food and occasionally petrol. The phone rang and a member of the staff answered the phone. The caller, presumably a competitor or their agent,…
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Will Taking Your Brand Green Boost Sales?
I’ve been thinking a lot about the impact of environmental consciousness on business lately. It’s a topic that’s been buzzing around boardrooms and marketing departments, and for good reason. The question on everyone’s lips seems to be: Will taking your brand green boost sales? The Brussels Effect Many companies initially thought that Brussels would force…
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Let’s Do it Without Google
So many businesses have become Google-dependent. And, we all know that monopolies are rarely good for business. So how’s this for an experiment? Grow a new online business while excluding it from Google and other major search engines. Jennifer Laycock, an editor at Search Engine Guide, conducted an experiment called “Hide and Speak: Google, We…
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The role of a retailer
In a scene on Open All Hours Arkwright (Ronnie Barker) says to Granville (David Jason), “They decide what they come in here for and we decide what they walk out with.” It may be a sitcom, but this is a good summary of what differentiates a progressive retailer from one that is going nowhere. Of course…
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Are the insurance adverts misleading?
I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance. I tried the online comparison sites, you know Confused.com and the like. What a load of hassle. The best price was finally achieved by talking to a…
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Creating customer evangelists
The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must: Continuously gather customer feedback. Make it a point to share knowledge freely. Expertly build word of mouth networks. Encourage communities of customers to meet and share. Devise smaller…
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