Category: marketing
Let’s Do it Without Google
So many businesses have become Google-dependent. And, we all know that monopolies are rarely good for business. So how’s this for an experiment? Grow a new online business while excluding it from Google and other major search engines. Jennifer Laycock, an editor at Search Engine Guide, conducted an experiment called “Hide and Speak: Google, We…
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The role of a retailer
In a scene on Open All Hours Arkwright (Ronnie Barker) says to Granville (David Jason), “They decide what they come in here for and we decide what they walk out with.” It may be a sitcom, but this is a good summary of what differentiates a progressive retailer from one that is going nowhere. Of course…
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Are the insurance adverts misleading?
I recently changed cars. More accurately: last month I changed car for the fourth time in 2 years. Each time this necessitated the usual faff of sorting the insurance. I tried the online comparison sites, you know Confused.com and the like. What a load of hassle. The best price was finally achieved by talking to a…
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Creating customer evangelists
The excellent book Naked Conversations quotes the book Creating Customer Evangelists and states that if you want your customers to be evangelists for your business you must: Continuously gather customer feedback. Make it a point to share knowledge freely. Expertly build word of mouth networks. Encourage communities of customers to meet and share. Devise smaller…
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Brands in the balance
I was at Reading Prison last Friday. It was a photocall for Jail Guitar Doors and one of Reading’s two Members of Parliament, Martin Salter (pictured holding a Heritage H-575 guitar, was helping the cause. When Martin Salter introduced himself to one of the inmates he said, “Martin Salter, as in the scales.” He was…
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Cash belongs in the bank, not in the warehouse
In these heady days of YouTube, MySpace, Google, eBay et al, it can be easy to forget that some people still run businesses that sell physical things. This blog gives a very practical view on stock and cash. There is a good comment on there as well. See Positive Churn: Cash Belongs in the Bank,…
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