Category: marketing
Is That Your Hand in My Pocket?
What a great book title for a volume about negotiating. It immediately makes it stand out from the rest. This book, like most, is on Amazon.
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The 2012 Olympics Logo
The 2012 Olympics logo – I’m not sure I’ve got the energy for this debate! What do I think of it? Well, at the risk of being controversial, I think it has a fair bit going for it. Who else is using that colour? Who else has used those shapes? What other logo has been…
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Lecturing About Brands
I just got an email from The Chartered Institute of Marketing about an event titled “Brand Creative”. It made me think I must get back into doing more of these types of events; they appear to be lucrative and it helps keep you on your toes. People often think me a little bonkers the way…
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If you find it you can buy it! English wine
I was off to a BBQ at the home of a French man yesterday. I thought I’d take a couple of bottles of English wine. So off I trotted to Marks & Spencers at The Meadows near Camberley. Not a bottle of English wine in sight. Then I went to the Tesco megastore next door.…
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7 compelling reasons not to discount
It’s rather nice to get feedback that my web content has proved useful. The article, 7 Compelling Reasons Not To Discount, has been on my main site for a while and I was told the other day that it helped win a debate within a company. It is often too easy to reduce prices but…
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News: Eco efforts going to waste
Building on a post I made yesterday, I was pleased to see this article as it shows my ex-employer Sony rated tops on ‘brands most respecting the environment‘. See http://www.marketingweek.co.uk/item/56488/259/263/0?eid=e04&ln=greenweek03 When I was with Sony (1985 – 1996) we were already developing packaging and recycling initiatives to address the environmental issues facing the business.
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