Category: marketing
Beanz Meanz…well it used to be Heinz
Yes, Heinz Baked Beanz are full of fibre and contain essential minerals and vitamins. The trouble is they’ve also reduced the salt content by 30 per cent and also (I believe) reduced the sugar content. The end result is a rather bland taste that I can do without. Euch, not for me thank you. After…
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38% of “major UK companies” don’t bother to respond to emails
New Media Age, 31 May 2007, tells us that, “British companies are losing money because they ignore emails from their customers. Egain’s State of Customer Service study found that 38% of ‘major UK companies’ don’t bother to respond to emails despite the fact that their numbers are increasing.” Retailers had the best track record, responding…
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The Webby Awards
What a marvellous idea: winners speeches limited to five words. This is the rule at the Webby Awards. Read about it here: BBC NEWS Technology BBC celebrates three Webby awards BBC and BBC News were picking up awards as you would expect. One of the BBC five word speeches, referring to the plight of kidnapped…
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Contract Publishing – a relaxed world?
“I’ll send him a message and hopefully he will get back to you.” That was the response from the girl that answered the phone to my new business enquiry this morning. Fantastic! In fairness I’m sure he will. The point is, I’m trying to spend money here: a 40,000 production run of a 40pp quarterly…
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Is That Your Hand in My Pocket?
What a great book title for a volume about negotiating. It immediately makes it stand out from the rest. This book, like most, is on Amazon.
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The 2012 Olympics Logo
The 2012 Olympics logo – I’m not sure I’ve got the energy for this debate! What do I think of it? Well, at the risk of being controversial, I think it has a fair bit going for it. Who else is using that colour? Who else has used those shapes? What other logo has been…
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