38% of “major UK companies” don’t bother to respond to emails

New Media Age, 31 May 2007, tells us that, “British companies are losing money because they ignore emails from their customers.

Egain’s State of Customer Service study found that 38% of ‘major UK companies’ don’t bother to respond to emails despite the fact that their numbers are increasing.”

Retailers had the best track record, responding to 70% of emails, but telecoms had the worst – 58% of emails were simply ignored.

Well, no suprises there then!

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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