38% of “major UK companies” don’t bother to respond to emails

New Media Age, 31 May 2007, tells us that, “British companies are losing money because they ignore emails from their customers.

Egain’s State of Customer Service study found that 38% of ‘major UK companies’ don’t bother to respond to emails despite the fact that their numbers are increasing.”

Retailers had the best track record, responding to 70% of emails, but telecoms had the worst – 58% of emails were simply ignored.

Well, no suprises there then!

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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