Strategic B2B Marketing and Opinion
How better B2B cold email outreach for SMEs can work
How to rescue B2B cold email outreach for SMEs with better data, smarter briefs and respectful, GDPR-aware campaigns that actually win replies.
UK Market Entry for US Brands: A Practical Guide
How can US B2B brands successfully launch in the UK? Discover UK market entry strategies, cultural challenges, realistic timelines, and proven approaches.
Ray Titus’ Recommended Reading List
Ray Titus is the founder and Chief Executive Officer (CEO) of United Franchise Group, based in West Palm Beach, Florida. I had the privilege of meeting him a couple of times…
Owner Dependence – white paper
If your business depends on you, it’s fragile. It’s a risk. You’re working too hard, limiting your options, and you’re leaving money on the table when you exit.
Negotiating with a marketing agency: the why and how
Most clients could be negotiating with a marketing agency better than they think, especially on scope, terms and phasing, without wrecking the relationship.
Categories: marketing
Selling a Three Tier Service Offering for SMEs
How a three tier service offering for SMEs simplifies decisions, boosts conversions and makes it easier to market your expertise to small business owners.