Tag: brands
Unhelpful Price Information in Tesco
Following on from my post about Unhelpful Price Information in Sainsbury’s, I thought I should point out that Sainsbury’s aren’t alone. Here is an example from Tesco. This relates to their Club Card pricing. Price Weight Price per kilogram £5.20 550g £9.46 (it should be £9.45) £4.20 350g £12.00 £3.00 with Clubcard 350g Not stated…
Written by
Champagne Marketing – What Can We Learn?
Champagne marketing refers to the strategies and techniques used to promote and sell Champagne, a sparkling wine produced in the Champagne region of France. Champagne is known for its association with luxury, celebration, and special occasions, and its marketing efforts often aim to convey this image. Key Aspects of Champagne Marketing Branding and Image Champagne…
Written by
Unhelpful Price Information in Sainsbury’s
Look at this unhelpful price information in Sainsbury’s. The photo above shows two different brands of beverage sweeteners and the retail pack price. So far, so good. Below they show the Sweetex price for 10 tablets as 3.2p. But the Hermesetas price label only indicates the packet price. Why? What use is this? How is…
Written by
That website was a waste of time
Lessons learned & action taken: digital marketing fit for purpose. How many times have you wondered about the value of a website or a digital campaign? Executing digital marketing successfully has never been more important. Digital marketing budgets will rise by 10 percent in 2014, following a double-digit percentage increase in 2013. On average, companies spent 10.7…
Written by
Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…
Written by