Tag: consumer behaviour
Zero Moment of Truth: Why It’s More Important Than Ever in 2025 for UK Brands
How the Digital Age Has Redefined the Customer Journey Back in 2011, Google introduced us to the concept of the “Zero Moment of Truth” (ZMOT), a term that described how shoppers were researching products online before ever stepping into a shop or speaking to a salesperson. Over a decade later, I can confidently say that…
Written by
Do People Buy, or Are They Sold To? Rethinking the Role of Sales and Marketing
The Age-Old Question: Do We Buy, or Are We Sold To? If you’ve ever found yourself in a shop, on a website, or even just scrolling social media, you’ve probably wondered: am I making this purchase because I truly want to, or because someone, somewhere, has nudged me into it? It’s a question that’s as…
Written by
The AI Loyalty Conundrum: Navigating Consumer Trust in the Age of DeepSeek, ChatGPT, Claude, and Perplexity
I am fascinated by the rapid advancements in artificial intelligence. The emergence of AI chatbots and assistants like DeepSeek, ChatGPT, Claude, and Perplexity has revolutionised how we interact with technology. However, with this innovation comes a new set of challenges, particularly regarding consumer loyalty. In this article, I’ll explore the complex landscape of AI and…
Written by
The Unexpected Influence of Passersby on Marketing Design Decisions
I’ve always been fascinated by the various factors that influence design decisions. One intriguing aspect that often goes unnoticed is the potential impact of passersby on marketing designs. While it might seem far-fetched, there’s more to this phenomenon than meets the eye. The Power of Recency Regarding marketing design, we’re constantly bombarded with influences from…
Written by
The Power of Storytelling: Igniting Audience Engagement and Sharing Behaviour
As a marketer, I’ve seen firsthand how a well-crafted narrative can captivate an audience and inspire them to take action. In this post, we’ll explore the science behind storytelling, its effects on our brains, and how you can harness its power to boost your marketing efforts. The Science of Storytelling Let’s start by looking at…
Written by
Understanding Social Currency and Its Role in Driving Virality
In today’s digital age, social currency has become pivotal in understanding how information spreads and why certain content goes viral. As someone deeply interested in the dynamics of social interactions and marketing, I’ve delved into the nuances of social currency and its impact on virality. Let’s explore this fascinating concept together. What is Social Currency?…
Written by
