Tag: consumer behaviour
When Economics Meets Mad Men: A Keynesian Revolution
Exploring how John Maynard Keynes’ theories could have transformed advertising by blending US creative genius with UK economic wisdom for prosperity.
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24 September: Two Marketing Milestones That Changed History
Discover two pivotal marketing events from 24 September: Honda’s founding in 1948 and the 1869 Black Friday gold panic that shaped business history.
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An Open Letter to Advertisers: Turn It Down
An open letter challenging advertisers about loud streaming adverts on YouTube and Amazon Prime Video that force viewers to mute commercials entirely.
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The Magic of Three in Marketing: Why Your Brain Loves Trios
The rule of three in marketing: why your brain remembers three ideas better than five. Discover psychology-backed strategies from Nike, Apple & McDonald’s.
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Hot Hand Bias in Marketing: Psychology That Drives Sales
Understanding hot hand bias opens up several strategic opportunities for marketers who want to influence consumer behaviour ethically and effectively.
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The UK North-South Marketing Divide
Does Geography Still Dictate Success? Right, let’s get straight into this thorny subject that’s been causing heated debates in marketing circles for decades. The UK’s north-south divide isn’t just about accents, house prices, or which end of the country gets the decent weather – it’s fundamentally reshaping how we think about marketing, advertising, and consumer…
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