Tag: consumer behaviour
Retailers not matching user demand for mobile selling
I can’t help but feel a sense of frustration. The Direct Marketing Association (DMA) has just released a study that confirms what many of us in the digital marketing world have suspected for some time: UK retailers are seriously behind the curve when it comes to mobile commerce. The Numbers Don’t Lie The DMA’s findings…
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Will Taking Your Brand Green Boost Sales?
I’ve been thinking a lot about the impact of environmental consciousness on business lately. It’s a topic that’s been buzzing around boardrooms and marketing departments, and for good reason. The question on everyone’s lips seems to be: Will taking your brand green boost sales? The Brussels Effect Many companies initially thought that Brussels would force…
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