Tag: consumer psychology
I Don’t Remember the Internet Breaking 25 Times
A rant about hyperbolic marketing claims like Rightmove’s “25 homes that broke the internet” and why exaggerated advertising damages brand credibility.
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When Brands and Parties Vanish: The Recovery Dilemma in Modern Marketing
I’ve spent decades watching brands rise, stumble, and occasionally claw their way back to relevance. But what fascinates me most is the difference between how commercial brands and political parties handle their darkest moments. Take the Conservative Party’s spectacular collapse in 2024 – they didn’t just lose an election, they virtually disappeared from public consciousness…
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The Art of Menu Manipulation: How Restaurants Influence Your Dining Choices
I wrote a post about menu design last year. This focussed mostly on the guest’s needs. Following that, I received some questions about the science of menus from the restaurant’s point of view. For restaurant owners and menu designers, here are my tips, thoughts, and researched ideas on how to design your menu. The aim…
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The Hidden Cost of Advertising: How Constant Exposure Affects Our Mental Health and Well-being
The power of a well-crafted message is fascinating. But lately, I’ve been pondering a question that’s been nagging me: Does constant exposure to advertising negatively impact people’s mental health and well-being? It’s a complex issue and one that deserves a thorough examination. In this post, I’ll share my thoughts on the matter, drawing from my…
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Retail Psychology: Why Carrier Bags Drive Christmas Shopping
Oxford Street carrier bag analysis reveals how Primark’s brown paper bags dominated Christmas 2008 shopping through strategic retail branding and consumer psychology.
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