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Is Black Friday Good for UK Retailers?

By Kevin Harrington Posted on 13 December 2017 Posted in Consumer marketing, evergreen, pricing, UK retail marketing No Comments Tagged with bad for the brand, Black Friday, Cyber Monday, department stores, discount, discounting, Eden Dwek, Halloween, have a nice day, impulse purchases, KPMG, love the brand, net profit, profit, reputational damage, retail, retail arbitrage, retail profits, retailer, short-term revenue loss, Social media, unresponsive pages, US fads, website continuity

We seem all too happy to follow US fads; Halloween and “have a nice day” continue to grate on me. One of our latest adoptions is Black Friday. I set out to look at the impact on retail profits and …

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