Tag: Marketing
Setting Up a Marketing Department
If you were starting to set up a marketing department, but had to do this over time e.g. 3 years, how would you go about it? What functions and skills would you hire and in what order and why? There are several ways that you could go about it, but here’s a considered approach that…
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Redefining the Dawn: Imagining a New Era of Business and Marketing
If we were to reimagine the inception and evolution of business from the dawning of humankind, envisioning a fresh start offers a fascinating exercise in speculative thought. This fresh start would not just be about reinventing business practices, but fundamentally rethinking the underlying principles and objectives that guide them. In this alternate genesis, businesses could…
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A to Z of key marketing terms and concepts
A – Advertising Paying to promote a product or service through different media channels like TV, radio, print, online etc. B – Branding Creating a recognizable identity and image for a product, service or organisation. This includes logo, design, packaging etc. C – Content Marketing Creating and sharing valuable, relevant content to attract and engage…
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What Came First, Marketing or Sales?
There has always been some form of “marketing” and “sales” as long as humans have exchanged goods and services, but the formal development of marketing as its own discipline occurred after the Industrial Revolution. Here’s a brief overview: So in summary, basic selling predated marketing, but modern formalised marketing practices emerged later to support higher…
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What’s the most interesting question about marketing?
There are many fascinating questions one could ask about marketing, but here is an especially thought-provoking one: How can marketing contribute to building a more equitable, sustainable and just society? This open-ended question allows for exploring the deeper purpose and impact of marketing beyond just business goals like sales and revenue growth. Some ways it…
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Marketing Agency Business Model
Here is an overview of a typical marketing agency business model: Revenue Streams Key Expenses Profitability The goal is to maximise billable hours and profitability on client work while controlling overhead expenses. Effective client management and talent retention are critical success factors.
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