Kevin Harrington

Tag: mobile commerce

  • E-commerce trends…and it’s not all Facebook

    Boardrooms and marketing teams all over the country continue to try and understand the power and direction of e-commerce. E-commerce is evolving. Instead of shoppers simply sitting at their desktops, putting items into a virtual shopping basket, retailers are trying to account for the changing shape of the web and how shoppers access it, whether…

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    Kevin Harrington

  • Retailers not matching user demand for mobile selling

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    I can’t help but feel a sense of frustration. The Direct Marketing Association (DMA) has just released a study that confirms what many of us in the digital marketing world have suspected for some time: UK retailers are seriously behind the curve when it comes to mobile commerce. The Numbers Don’t Lie The DMA’s findings…

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    Kevin Harrington
    Retailers not matching user demand for mobile selling