E-commerce trends…and it’s not all Facebook

Boardrooms and marketing teams all over the country continue to try and understand the power and direction of e-commerce.

E-commerce is evolving. Instead of shoppers simply sitting at their desktops, putting items into a virtual shopping basket, retailers are trying to account for the changing shape of the web and how shoppers access it, whether through their phones, via social media or by some other method. Throw in daily deals and flash sales and there is even more scope for innovation. StrategyEye examines the key  trends emerging as retailers navigate the changing market.

via Five Current Trends in e-Commerce – PaymentEye.

The key headlines in this article are:

• Facebook commerce in question
• Social shopping evolves
• Daily deals market continues to shrink
• Flash sales proving robust
• Mobile commerce on track

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

See Full Bio

Marketing B2B Marketing Maximising Business Value Product Marketing