Kevin Harrington

Tag: e-commerce

  • Is Amazon B2B or B2C? Understanding the Hybrid Model

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    Amazon operates as both B2B and B2C. Discover how the retail giant serves individual consumers and business customers through its hybrid model.

    Written by

    Kevin Harrington
    Amazon B2B or B2C?

  • The Birth and Rise of B2B and B2C: A Journey Through Time

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    Let’s look at the origins of two terms that have become crucial in the business world: B2B and B2C. It’s a tale that spans decades and involves some pretty interesting characters. So, let’s get started! The Early Days: From Words to Acronyms Back in the day, people actually had the time to say “business-to-business” and…

    Written by

    Kevin Harrington
    The Birth and Rise of B2B and B2C

  • Business Gets Mobile

    Here are some of the facts I talked about last Friday at our Business Gets Mobile event. Retail sales via smartphones and tablets have more than doubled to £8.2 bn in 2013, accounting for 18% of total UK e-commerce sales. Tablet commerce has seen particularly high growth, reaching £4.8 bn Wristbands, like Nike+ Fuelband, smartwatches,…

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    Kevin Harrington

  • E-commerce trends…and it’s not all Facebook

    Boardrooms and marketing teams all over the country continue to try and understand the power and direction of e-commerce. E-commerce is evolving. Instead of shoppers simply sitting at their desktops, putting items into a virtual shopping basket, retailers are trying to account for the changing shape of the web and how shoppers access it, whether…

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    Kevin Harrington

  • Retailers not matching user demand for mobile selling

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    I can’t help but feel a sense of frustration. The Direct Marketing Association (DMA) has just released a study that confirms what many of us in the digital marketing world have suspected for some time: UK retailers are seriously behind the curve when it comes to mobile commerce. The Numbers Don’t Lie The DMA’s findings…

    Written by

    Kevin Harrington
    Retailers not matching user demand for mobile selling