Kevin Harrington

BlackBerry’s market positioning in the UK

BlackBerry mobile phone

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Kevin Harrington

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Gerry Kelliher, a director with RIM, is committed to adding NFC to every new BlackBerry handset to cement its position as the frontrunner for NFC technology in the UK.

“If customers are interested in NFC in the UK they need to be looking at BlackBerry,” he said. “We’re looking to put NFC in as many devices as possible.”

via NFCNews | BlackBerrys dominate NFC phone market in UK

Well, I don’t expect many people will give up their iPhone for BlackBerry NFC. And Samsung is the biggest producer of smartphones now. What chance for BlackBerry if this is their market positioning?

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.
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