BlackBerry’s market positioning in the UK

Gerry Kelliher, a director with RIM, is committed to adding NFC to every new BlackBerry handset in order to cement its position as the frontrunner for NFC technology in the UK.

“If customers are interested in NFC in the UK they need to be looking at BlackBerry,” he said. “We’re looking to put NFC in as many devices as possible.”

via NFCNews | BlackBerrys dominate NFC phone market in UK

Well I don’t expect many people will give up their iPhone to for BlackBerry NFC. And Samsung is the biggest producer of smartphones now. What chance for BlackBerry if this is their market positioning?

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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