Kevin Harrington

BlackBerry’s market positioning in the UK

BlackBerry mobile phone

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Kevin Harrington

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Gerry Kelliher, a director with RIM, is committed to adding NFC to every new BlackBerry handset to cement its position as the frontrunner for NFC technology in the UK.

“If customers are interested in NFC in the UK they need to be looking at BlackBerry,” he said. “We’re looking to put NFC in as many devices as possible.”

via NFCNews | BlackBerrys dominate NFC phone market in UK

Well, I don’t expect many people will give up their iPhone for BlackBerry NFC. And Samsung is the biggest producer of smartphones now. What chance for BlackBerry if this is their market positioning?

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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