Tag: Blackberry
Microsoft’s iPhone Funeral: A Marketing Misfire of Epic Proportions
The Bizarre Parade That Backfired Picture this: It’s 10 September 2010, and Microsoft employees are parading through the company’s Redmond campus with hearses, oversized iPhone and BlackBerry coffins, and an assortment of Halloween-esque costumes. No, this isn’t a fever dream or a scene from a quirky tech-themed horror film. It’s Microsoft’s actual celebration of Windows…
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BlackBerry’s market positioning in the UK
Gerry Kelliher, a director with RIM, is committed to adding NFC to every new BlackBerry handset to cement its position as the frontrunner for NFC technology in the UK. “If customers are interested in NFC in the UK they need to be looking at BlackBerry,” he said. “We’re looking to put NFC in as many…
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First NFC smartphones certified as MasterCard PayPass approved devices
Research In Motion announced the BlackBerry Bold 9900 and BlackBerry Curve 9360 smartphones are the first SIM-based NFC smartphones to be certified by MasterCard Worldwide as PayPass-approved devices. With this certification, any MasterCard PayPass-issuing bank globally will be able to deploy PayPass-enabled accounts to the SIM card of these smartphones. The certification was granted on…
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First BlackBerry NFC phones to arrive later this month
The BlackBerry Bold 9900 and 9930 NFC-enabled smartphones will start shipping “later this month”, Research in Motion has announced. RIM first unveiled the two phones in May this year and said at the time that they would be available from this summer. Amazon UK has had the Bold 9900 listed for pre-order since early July…
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Free replacements for Microsoft
Where did it start? Bye bye BlackBerry and hello HTC Desire, an Android phone. This led on to the following, liberating changes: Google Chrome replacing Internet Explorer. Gmail, Google Calendar and Google Contacts replacing Outlook. Open Office replacing Microsoft Office. Open Office Writer replacing Microsoft Word. Open Office Calc replacing Microsoft Excel. Open Office Impress…
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Volvo, stick to what you are good at
Volvo, at the recommendation of their agency Mindshare, has started a campaign to annoy potential customers right across Europe. Well done. I say this based on my recent experience. The essence of the campaign is a Quick Response (QR) mechanism. This uses a 2D barcode on print advertising. The Swedish car maker’s Ice White campaign…
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